Taking a break with the University of Houston Mexican-American Studies Academic Achievers at their annual Leadership Retreat

Richard Villasana, known as The Mexico Guru, is a leading authority on Mexican business practices, culture and communication. He is a sought-after international speaker by universities as well as corporations such as Wal-Mart and AT&T. His presentations are in both English and Spanish. He is also fluent in French.

Richard has appeared several times on ABC. He is the top-selling author of "Insider Secrets for Doing Business in Mexico", now in its third edition. His articles on marketing and business practices in Mexico have been published in industry trade magazines such as Customer Relationship Management (CRM). EFE, the world's largest Spanish news agency interviewed Richard because of his success with the Hispanic market in the U.S. He has been profiled in U.S. newspapers such as the San Diego Business Journal.

He was a university professor in Mexico and a translator for the U.N. Richard’s expertise and services have been sought after by companies such as Cisco Systems as well as foreign companies in China and Europe. He is the founder of four companies, all of which are focused on the Latin American and U.S. Hispanic markets.

It's easy and fast to book Richard for your next keynote or seminar. Just click here to fill out a form and email it in.

"Your talk was excellent. You were very interactive and got the audience involved. Your tips are rarely heard from college professors. Your lectures should be taught at every college." Dr. Enrique Venta, Ph.D. Dean, College of Business Lamar University

Entertained students learning about international marketing at Richard's conference in Mexico supported by SPRINT

Hundreds captivated during one of Richard's many presentations for the City of San Diego

Below are the most requested documents so you can download them now.