Hundreds captivated during one of Richard's many presentations for the City of San Diego

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Richard Villasana, known as The Mexico Guru, is a leading authority on Mexican business practices, culture and communication. Richard is a sought-after international speaker by corporations such as Wal-Mart and AT&T as well as universities in both the U.S. and Mexico. His presentations are in both English and Spanish. He is also fluent in French.

Richard has appeared several times on ABC and been interviewed by NBC and BusinessWeek. He is the top-selling author of "Insider Secrets for Doing Business in Mexico", now in its third edition. His articles on marketing and business practices in Mexico have been published in industry trade magazines such as Customer Relationship Management (CRM). EFE, the world's largest Spanish news agency interviewed Richard because of his success with the Hispanic market in the U.S. He has been profiled in U.S. newspapers such as the San Diego Business Journal.

Richard’s expertise and services have been sought after by companies such as Cisco Systems as well as foreign companies in China and Europe. He was a university professor in Mexico and a translator for the U.N. He is the founder of four companies, all of which focus on Latin America, especially Mexico and the U.S. Hispanic market.

Now that the U.S. Hispanics population has surpassed 51 million, many companies are focusing on how to properly engage with these consumers with a purchasing power of over $1 trillion. Companies are looking for ways to increase their sales to potential buyers coming up from Mexico. However, many U.S. companies do not have the proper training to interact with these consumers risking hundreds of thousands, even millions, of dollars due to little or poor training. Richard Villasana can help your company engage these consumers so your company closes more sales to increase profits.

Richard leading a workshop on Leadership and Communication for members of the Tijuana Maquiladora Association. Attending companies included Plantronics and Schneider Electric.

Richard leading a workshop on Cross-Cultural Communication for management and leaders at Plantronics, B.C.

"Totally blown away by seeing Richard at his finest. Brings vitality and motivation." Audrey Hagen President, Platinum Events Event Coordinator

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