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The Mexico Guru
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Richard Villasana, known as The Mexico Guru, is a leading authority on Mexican business practices, culture and communication. For nearly fifteen years, Richard Villasana has helped U.S. companies and businesses around the world accelerate their entry into Mexico’s trillion dollar economy, expand their market and dramatically increase profits. Fortune 100 companies such as Cisco Systems and AT&T value Richard’s expertise.
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Richard Villasana has been profiled in the San Diego Business Journal and featured in trade magazines such as Customer Relationship Management (CRM). He is the top selling author of Insider Secrets for Doing Business in Mexico and was interviewed by EFE, the world’s largest Spanish news agency for his success in the U.S. Hispanic market.
Richard is a leading U.S. expert on Mexico’s medical market and was the first U.S. business person ever invited to attend national conferences held by Salubridad (SSA), one of the major federal health care institutions in Mexico. From these relations, he won government contracts for several U.S. companies.
Richard is an authority on:
- Mexico’s safety certification, the NOM
- Mexico's telecommunication certification, the Homologación
- Federal bids and tenders
Richard believes in "better business and greater profits through better international relations". Through his passionate and energetic presentations he captivates his audience with his expertise of foreign cultures and the impact on successfully doing business especially in Mexico.
His coaching, books, articles and educational products provide both the motivation and the strategies so clients excel in their business in Mexico.