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The Mexico Guru
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Richard Villasana, known as The Mexico Guru, is a leading authority on Mexican business practices, culture and communication. For nearly fifteen years, Richard Villasana has helped U.S. companies and businesses around the world accelerate their entry into Mexico’s trillion dollar economy, expand their market and dramatically increase profits.
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His services have been sought after by companies such as Cisco Systems, Drager and AT&T. He is an authority on:
- Mexico’s safety certification, the NOM
- Mexico's telecommunication certification, the Homologación
- Federal bids and tenders
Audiences leave with a solid foundation of the Mexican business culture. Armed with tools and strategies, companies can put this knowledge into practice immediately to enhance their business and marketing efforts to dramatically increase their sales and profits in Mexico.
He is author of "Insiders Guide to Doing Business in Mexico" as well as several articles on marketing and business practices in Mexico.
Richard has spoken at numerous events in both the U.S. and Mexico including university conferences as well as seminars for clients such as the City of San Diego. He was recently recognized for his conference on International Business given at one of the prestigious private universities in Mexico, Universidad Univer.
His coaching, books, articles and educational products provide both the motivation and the strategies to excel in international business in Mexico.