Richard Villasana
The Mexico Guru
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"I really enjoyed your lecture. Very Informative."
Cynthia Parra-Escamilla
Assistant Director of Operations
Lamar University


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expert advice on doing
business in Mexico

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"Totally blown away by seeing Richard at his finest. Brings vitality and motivation."
Audrey Hagen
President, Platinum Events
Event Coordinator



"Lic. Villasana´s insights into Mexican culture and business will be a great asset to anyone venturing into the Mexican marketplace."
Lic. Cesar Gutierrez Ubach
CONALEP Baja California, México



"Our attendees received succinct and useful information. Richard is very easy to work with."
Leslie Simmons
Event Coordinator
The City of San Diego

Richard Villasana

Discover Insights and Practical Advice so You Can Maximize Your Profits in Mexico


"Insiders Guide to Doing Business in Mexico"

This book is a powerful collection of expert advice distilled through experiences spanning almost fifteen years of doing business in Mexico. This book was written and designed for business people like you who want solid, practical information instead of untested theories. Discover insights into what you will experience as your company does business with Mexico.

The most common business situations companies encounter are highlighted along with stories from the trenches. Discover what works and what to avoid so you and your company can enjoy increased sales and profits from doing business in Mexico.



Audrey Hagen
"Save yourself and your organization thousands of dollars by purchasing, reading and implementing Richard Villasana's 'Insiders Guide to Doing Business in Mexico'. And hurry, before your competition beats you to it!

Any business, government official or visitor to Mexico would benefit from Lic. Villasana's specific advice."


Barbara I. Pardue
former Senior Cabinet Officer and Director of Arkansas Department of Economic Development


Satisfied customer
San Diego Public Library purchasing copies of my new book.



Roger C. Parker
"The book is great. I really like the way it reads. What the book offers is an introduction to the importance of 'when in Rome, do as the Romans' behavior."

Roger C. Parker, Internet Guru
Author of Design To Sell and dozens more.


Amy Grossman
"What you have is so useful to anyone thinking of doing business in Mexico."

Amy Grossman
President, Broader Vision Coaching Company


"After reading Richard's book I can now see several of the practices I considered to be a standard operating procedure in Mexico probably irked some of the U.S. suppliers we do business with, and now I can compensate for this. "

Cesar Gutierrez Ubach
Former General Manager, Advertising Agency
Tijuana, Baja California as quoted in
San Diego Business Journal, Sept. 10, 2007

Price: $29.75 (Print edition)
Price: $24.75 (eBook edition)




627 H Street, Suite A342 Chula Vista, California 91910-4200 USA | Phone: (619) 379-7862 | Fax: (443) 705-0542
rvillasana@TheMexicoGuru.com


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Richard Villasana. International Speaker, Consultant and Leading Expert
on Mexican Business Practices, Communication and Culture


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