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Cynthia Parra-Escamilla
Assistant Director of Operations
Lamar University
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Audrey Hagen
President, Platinum Events
Event Coordinator
Lic. Cesar Gutierrez Ubach
CONALEP Baja California, México
Leslie Simmons
Event Coordinator
The City of San Diego
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For almost fifteen years, Richard Villasana has helped U.S. companies and businesses around the world accelerate their entry into Mexico, expand their market and dramatically increase profits.
 Richard getting political insights from Lic. Celso Delgado, former Mexican ambassador to Argentina |
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 Potential presidential candidate, Dr. Luis Ernesto Derbez, hanging out with Richard |
Richard Villasana is a leading authority on Mexican business practices, culture and communication. He is the author of "Insiders Guide to Doing Business in Mexico" as well as several articles on marketing and business practices in Mexico.
Richard has spoken at numerous events in both the U.S. and Mexico including university conferences as well as seminars for clients such as the City of San Diego. He was recently recognized for his conference on International Business given at one of the prestigious private universities in Mexico, Universidad Univer. He has lived in four countries and is conversant in French and Spanish.
Richard has spoken at numerous events in both the U.S. and Mexico including university conferences as well as seminars for clients such as the City of San Diego. He was recently recognized for his conference on International Business given at one of the prestigious private universities in Mexico, Universidad Univer. He has lived in four countries and is conversant in French and Spanish.
 Enjoying dinner in Acapulco
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Richard started working at age 14 in the family Mexican restaurant in Houston, Texas. He spent several years studying abroad in France, Mexico and Spain. He lived in Mexico for almost ten years. He has always had a love of languages, culture and business. As one client joked, "Thank goodness he's on our side!" |
Since that time, he became one of the leading U.S. experts on Mexico’s medical market and was the first U.S. business person ever invited to attend national conferences held by Salubridad (SSA), one of the major federal health care institutions in Mexico.
His services have been sought after by companies such as Cisco Systems, Drager and AT&T. Richard has immersed himself into the Mexican business world and culture. He is an authority on:
- Mexico’s safety certification, the NOM
- Mexico's telecommunication certification, the Homologación
- Federal bids and tenders
He procured the largest order ever received in 75 years of business by Shielding, Inc., a U.S. manufacturer of radiology products.
Richard believes in "better business and greater profits through better international relations". Through his passionate and energetic presentations he captivates his audience with his knowledge of foreign cultures. His talks come alive with memorable personal stories teaching attendees lessons he has learned from his in-the-trenches experiences in doing business with Mexico.
One recent attendee from India exclaimed, "After just one hour I now know why I have been getting the results I have from my Mexican associates."
Richard will help your people:
Richard believes in "better business and greater profits through better international relations". Through his passionate and energetic presentations he captivates his audience with his knowledge of foreign cultures. His talks come alive with memorable personal stories teaching attendees lessons he has learned from his in-the-trenches experiences in doing business with Mexico.
One recent attendee from India exclaimed, "After just one hour I now know why I have been getting the results I have from my Mexican associates."
Richard will help your people:
- Transform their thinking and attitude to culture and communication.
- Discover how to create incredible opportunities with their Mexican associates.
- Sharpen their interpersonal skills so they feel confident in business situations with Mexican professionals.
Book Richard Villasana, The Mexico Guru, to speak at your next meeting or event! Contact: Marketing To Mexico at (866) 655-0672 or (619) 379-7862 for availability and bookings.