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Cynthia Parra-Escamilla
Assistant Director of Operations
Lamar University
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Audrey Hagen
President, Platinum Events
Event Coordinator
Lic. Cesar Gutierrez Ubach
CONALEP Baja California, México
Leslie Simmons
Event Coordinator
The City of San Diego
Globalization is a reality. Smart business people like you know they have to be proactive and expand their company internationally. Mexico, one of the largest economies in the world, is a logical choice for market expansion especially for U.S. and Canadian companies.
But we've also heard the stories about companies that spent tens of thousands, even millions of dollars to enter the Mexican market and then ran into one obstacle after another. Many closed up shop after suffering miserable sales and the lose of their investment in Mexico.
So what's one of the biggest mistakes so devastating that it has caused even multi-national companies such as Microsoft and Wal-Mart to lose hundreds of millions of dollars? Not knowing the business culture is one of the key reasons U.S. companies struggle and fail internationally. This lack of knowledge can be very costly to businesses trying to enter the Mexican market.
Companies such as Cisco Systems, National Drager, Comet AG and AT&T have come to Richard Villasana, known as The Mexico Guru, for help with their marketing to Mexico. These companies want an expert on Mexico and come to Richard to get the cross-cultural communication training and consulting they need to successfully market in Mexico.
Richard brings a unique perspective to doing business in Mexico. His passionate and energetic presentations and workshops based on his new book, "Insiders Guide to Doing Business in Mexico", will revolutionize how your company looks at doing business both internationally and with Mexico. Your staff will learn practical, real-life solutions to the problems you anticipate, but more importantly to the problems your company can't anticipate. Whether you want corporate training, one-on-one consulting or an outstanding speaker who "walks the walk" and will leave your audience clapping in excitement, Richard Villasana is the speaker for your next event. |
